In the final post of our Women In Tech series (for now at least), I’m feeling the pressure as I follow up with my own interview after introducing you to some of our amazing Arkivum women. I hope the series has been inspirational for anyone looking to move into the tech industry, or at the very least insightful, providing an opportunity to get to know some of our #Arkies a bit better.
Q1. What do you do at Arkivum? What does a typical day look like?
I head up Marketing at Arkivum, which means I’m responsible for co-ordinating all of our marketing efforts across our different target industries and geographies. This involves making sure we have the right infrastructure in place (team, marketing tools, budget etc) to support our company and marketing objectives.
One thing I love about my job is that every day is different and because we are a small company, with a small marketing team, it means I have to be very hands on. My role covers everything from setting the marketing strategy for the year, to building relationships with industry analysts such as Gartner through to the more tactical stuff such as writing blogs, posting to our social media channels or recording video interviews and generally creating content to get the Arkivum message out there. Though my most important role is that of Arkivum team cheerleader!
Q2. What attracted you to the role at Arkivum?
The ambition of the company and the smart, driven people working here. I love being really challenged (I get bored easily) and delivering a lot with minimal resource as this means you have to be really focused about where you spend your marketing dollars. When I first met Guy (Arkivum’s CEO), I was really excited about what Arkivum was working towards and wanted to be a part of achieving that reality as I thought it would be a great learning experience.
Q3. Did you always know that working in technology was what you wanted to do? How did you decide to go into it?
I think it’s fair to say I took a bit of a winding road to end up here. My background and focus has always been marketing, though mostly it’s been focused on financial services and FinTech. My real love for technology happened about 4 years ago at my previous company where I had the chance to work with some incredibly smart developers who were building a streaming data analytics platform. They needed me to build a marketing strategy and plan that took me out of my comfort zone as it targeted a completely different audience from who I had previously targeted (developers.. who don’t like to be marketed to 😅), plus the technology was so bleeding edge I had to really delve in to understand what made it so unique and how to market it.
At around the same time, similar advances in technology have made the world of marketing a very different and exciting place to be. It’s much more data driven and analytical, and I love that every day I’m still learning something new.
Q4. What’s the best part of being a Woman in Tech? And the worst?
The best part is meeting, and having the opportunity to work with, some amazing people (both men and women) that inspire me to be the best I can be.
Unfortunately there are still a few old school folks out there who assume you’re pretty dumb because you’re a woman and you work in marketing and they think your role is just about “making things look pretty”. (Note: this is my trigger phrase.. 😂)
Q5. Any advice for women looking to work in the Tech industry? Anything you wished you had known before you started?
Find positive female role models, influencers and mentors and build a good network of people around you who believe in you. I can’t stress how important this is. Life is too short to deal with negativity. Surround yourself with positive people – it will energise you.
Social media and podcasts are a great way to find people who inspire you. Just make sure they’re keeping it real 😉
Q6. How do you keep physically and mentally fit?
I love swimming and aerobics (Zumba and Clubbercise). Though I’ve recently discovered Yoga and HIIT; both challenging because I’m not very good at being still and quiet in Yoga, and HIIT is hard work 😅
One of my favourite apps is Calm. I now work remotely (for the first time ever) and one of the things I’ve struggled with is switching my brain off so I can go to sleep as I no longer have that natural break to the end of my working day e.g. the commute home. The sleep stories on Calm have really helped me switch off. Well, who wouldn’t want Matthew McConaughey to read them a bed time story..?
Q7. Who are your influencers?
There are a couple of key people who have influenced my career; first is one of my first bosses, Ben Walder, who helped me step up into my first purely marketing focused role at Barclays. Ben also taught me to keep pushing forward and believed in my ability to progress. The second biggest influence is Nickie Hills, an amazing woman in tech who I was fortunate to work with at my previous company. I learnt a lot from Nickie about how to be a leader and a fair one at that, though Nickie has really helped me to understand that I’m capable of so much more than I ever realised and has encouraged my learning and growth.
From a marketing point of view, I love Gary Vee’s and Neil Patel’s content particularly their podcasts. I’ve recently discovered the Everybody Hates Marketers podcast by Louis Grenier which attracted me with it’s #nofluff tagline as I’ve been calling myself a no fluff marketer for years. These podcasts and their other content provides actionable tips and practical advice, and steer away from shady marketing tactics that detract from what us good guys are doing.
Plus I have some amazing female friends who inspire me and I love soaking up their positive influence.
Q8. How do you keep up to date with the fast paced Tech evolution?
It definitely feels like technology is evolving at an incredible pace right now and that things that were relevant last month are no longer relevant today. Though it’s so much easier to stay informed than when I started my career. Twitter is a great source of information for me, though I also use Linkedin, Medium and other industry specific blogs such as Hubspot and Neil Patel’s. There’s not a day that goes by without me Googling something.
Q9. What is the best piece of advice you’ve ever been given?
Be open to always learning. There are always opportunities to learn something, every day, you just need to be open to it by accepting that you don’t know everything (nobody does!) I love the thought of being 95 years old and still learning new things 🙂
Q10. What’s next for you?
My whole life I’ve been focused on ‘what’s next’ and my long term goals, but right now, I’m so invested in what we’re trying to achieve at Arkivum that I can’t think beyond that which is a great place to be. I know whatever the next couple of years hold it’s going to be one hell of a ride and I’ll learn a lot that will inspire my next adventure.
That’s it (for now) for our Women in Tech series.
Who inspires you and provides your Monday Motivation?
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