Blog / 11 May, 2018

Arkivum brand update: why you will see a shiny new us going forward

There’s been a lot going on behind the scenes at the Arkivum headquarters over the past 6 months. Product-wise, our team has been busy implementing a single platform for all the existing and future functionality to reside on and cater to all of our markets. More information to follow soon.
Another piece of the puzzle is we needed a company identity that better reflected the modern technology and grown up company that Arkivum has become. Something that Arkivum staff could identify with as being the reason they get out of bed every morning and something that our clients can identify with, and continue to recognise us as their trusted software partner for long-term data lifecycle management and digital preservation.
At Arkivum, we serve a broad range of customer sectors, so the challenge was creating an identity that everyone from pharmaceutical and life sciences experts, through to financial services and heritage and higher education professionals would engage with.

Ta-dah! Arkivum, bringing archived data to life

Old Arkivum logo to new Arkivum logo
The isotype (or what we’ve nicknamed the “coffee capsule”) takes inspiration from a book or folder, time capsule and data storage; core elements of our product offering.

One of the most important aspects of our new branding, other than just reflecting the modernised technology that is being rolled out over the next few months, is that it portrays our company values too, as this is a big part of who we are.
Our company values:

  • We’re obsessive about data management.
  • Positive energy and ability to energise others.
  • Execution oriented. We deliver results.
  • Commitment to our clients and their success.
  • Always learning.

The Arkivum team in Reading

Our new brand identity is being rolled out now across all of our activities and we are working on bringing you a more user-friendly website over the next few months which will reflect our new branding too. So watch this space. To receive your new branded goodies, be sure to visit us at our stands at the upcoming events. For a list of where we’ll be, click here.

Becks Hicks

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